Website consultant in Mundelein IL

MK Design understands technology and web development so that your business can do what it does best. Every step of the way, MK Design will be there to offer sound website consulting as it applies to your web properties, design strategies, technology choices, and wherever else we are needed.

From choosing a platform or programming language for your new website to adding new and improved functionality to an existing website, our professional website development and design consultants can offer advice each step of the way. Maximize your online potential with website development consulting services from Matt Knopoff Design and get back to doing what your business does best.

Your website is at the heart of strategy and tactics. Without it, you’re either making mistakes or making guesses with your website.

Is there enough expertise fueling your website decisions?
Is your website design driving engagement?
Is it inspiring conversion?
Is it driving quality traffic?
Is it bringing you ROI?
Wherever you’re at with your website, we’ll bring 15+ years of website experience to the table and play the role of website consultant.

My clients view me as an extension to their team, filling in expertise where needed so their websites run on all cylinders, all the time. I can educate. Strategize. I can even design, provide development assistance, and help you get found in search engines.

Your website is the face of your company and the first glimpse at your brand. By harnessing the power of modern web design and development, it can also be your launchpad, propelling users into your story and having potential clients take that action you want them to take.

What’s included in a website consulting audit?

A website audit is a comprehensive analysis of a website’s performance, structure, content, and overall health. It involves examining various aspects of the website to identify strengths, weaknesses, and areas for improvement. Website audits can be conducted for a variety of purposes, including improving user experience, increasing search engine visibility, enhancing security, and boosting conversions.

Here are some key components typically included in a website audit:

  1. Technical SEO: This involves assessing technical aspects of the website that affect its search engine visibility, such as site speed, mobile-friendliness, crawlability, indexing issues, URL structure, and sitemap accuracy.
  2. On-Page SEO: On-page SEO focuses on optimizing individual web pages to improve their search engine rankings and attract organic traffic. This includes analyzing factors such as title tags, meta descriptions, headings, keyword usage, content quality, internal linking, and image optimization.
  3. Content Analysis: Content analysis involves evaluating the quality, relevance, and effectiveness of the website’s content. This includes assessing content structure, readability, freshness, uniqueness, keyword targeting, and alignment with user intent.
  4. User Experience (UX): UX evaluation focuses on the overall user experience provided by the website. This includes assessing factors such as website navigation, layout, design, accessibility, interactivity, and mobile responsiveness to ensure a positive and intuitive experience for visitors.
  5. Conversion Rate Optimization (CRO): CRO analysis involves examining elements of the website that impact conversions, such as calls-to-action (CTAs), forms, checkout processes, and landing pages. The goal is to identify barriers to conversion and opportunities for improvement to increase the website’s effectiveness in achieving its goals.
  6. Security and Compliance: Security and compliance assessment involves checking for potential vulnerabilities, malware infections, outdated software, broken links, and compliance with relevant regulations (e.g., GDPR, ADA). Ensuring website security and compliance is essential for protecting user data and maintaining trust.
  7. Analytics and Performance Tracking: This involves reviewing website analytics data to assess performance metrics such as traffic, engagement, bounce rate, conversion rate, and goal completions. Understanding these metrics helps identify areas of strength and weakness and informs data-driven decision-making.
  8. Competitor Analysis: Competitor analysis involves comparing the website’s performance, SEO strategies, content, and user experience with those of competitors to identify opportunities for differentiation and improvement.