Did you just launch a new website and want to create a promotional video, but feel your skills are sub-par?  There’s no reason to feel lost or overwhelmed.

Explainer videos are an easy, interactive way to show potential clients what type of business you are.  Just remember this: the larger brands will also utilize explainer videos when launching a new service or product.

Explainer videos (aka video animation services) are the best way to quickly explain your services to your potential client base in a short amount of time.

I mean, who wants to read long pieces of text?

As a leading explainer video expert, I handle the entire process – from conception, scripting, production, publishing and marketing them to your target audience.

What are the benefits of an explainer video?

1. Increased Engagement: Video content tends to be more engaging than text or static images, capturing viewers’ attention and keeping them engaged for longer periods. Videos stimulate both visual and auditory senses, making them more memorable and impactful.
2. Improved Communication: Videos allow you to convey complex ideas, stories, or messages more effectively than written text alone. Through visuals, audio narration, and animations, you can communicate your message in a clear, concise, and compelling manner.
3. Enhanced Brand Awareness: Video content has the potential to reach a wider audience and increase brand exposure. By creating engaging and shareable videos, you can raise awareness of your brand, products, or services and attract new followers, customers, or clients.
4. Higher Conversion Rates: Video can influence purchasing decisions and drive conversions more effectively than other forms of content. By showcasing your products or services in action, addressing customer pain points, or providing testimonials, you can persuade viewers to take the desired action, such as making a purchase or signing up for a service.
5. SEO Benefits: Video content can improve your website’s search engine optimization (SEO) by increasing dwell time, reducing bounce rates, and attracting backlinks from other websites. Hosting your videos on platforms like YouTube or Vimeo and optimizing them with relevant keywords can help improve your website’s visibility in search engine results.
6. Social Media Reach: Video is highly shareable on social media platforms, allowing you to reach a broader audience and generate organic engagement and brand exposure. By creating engaging and relevant videos for your target audience, you can increase your social media reach and attract new followers, fans, or subscribers.
7. Educational Value: Videos can serve as valuable educational resources, providing tutorials, demonstrations, or how-to guides on various topics. Whether you’re teaching a new skill, explaining a complex concept, or sharing industry insights, videos can effectively educate and inform your audience.
8. Humanizing Your Brand: Video allows you to showcase the human side of your brand by featuring real people, behind-the-scenes footage, or customer testimonials. By adding a personal touch to your videos, you can build trust, credibility, and emotional connections with your audience.
9. Versatility and Accessibility: Video content can be repurposed and adapted for various platforms and formats, including social media, websites, email campaigns, presentations, and advertisements. Additionally, with the increasing accessibility of video creation tools and platforms, creating high-quality videos has become more accessible to individuals and businesses of all sizes.

Explainer videos can offer numerous benefits:

1. Clarifying Complex Concepts: Explainer videos simplify complicated ideas, products, or services into easily understandable and digestible content. This can help your audience grasp complex concepts more quickly and effectively than text or traditional presentations.
2. Increasing Engagement: Video content tends to be more engaging than text-based content. Explainer videos captivate viewers’ attention through visual and auditory elements, reducing bounce rates and increasing the time spent on your website or platform.
3. Boosting Conversion Rates: Explainer videos can drive conversions by showcasing the value proposition of your product or service in a compelling and persuasive way. By clearly demonstrating how your offering solves a problem or fulfills a need, you can influence viewers to take the desired action, such as making a purchase or signing up for a service.
4. Enhancing Brand Awareness: An engaging explainer video can leave a lasting impression on your audience, helping to increase brand recognition and awareness. By incorporating your brand’s visual identity, tone, and messaging into the video, you can reinforce your brand image and make it more memorable to viewers.
5. Improving SEO: Video content can improve your website’s search engine optimization (SEO) by increasing dwell time, reducing bounce rates, and attracting backlinks from other websites. Hosting your explainer videos on platforms like YouTube or Vimeo and optimizing them with relevant keywords can help improve your website’s visibility in search engine results.
6. Building Trust and Credibility: Explainer videos allow you to establish trust and credibility with your audience by demonstrating your expertise, knowledge, and commitment to solving their problems. By providing valuable and informative content, you can position your brand as a trusted authority in your industry or niche.
7. Facilitating Social Sharing: Engaging and shareable explainer videos have the potential to go viral on social media platforms, reaching a wider audience and generating organic traffic and brand exposure. Encouraging viewers to share your video can amplify its reach and impact, leading to increased brand awareness and engagement.
8. Demonstrating Product Features and Benefits: Explainer videos provide an effective way to showcase the features, benefits, and unique selling points of your product or service. By visually demonstrating how your offering works and how it can improve the lives of your target audience, you can persuade potential customers to make a purchase decision.