Google recently launched “Shops” to help customers with their shopping-related queries. The initial search result shows only three Shops, but users can expand the results to view more merchants. The results are based on organic search ranking.

Google has further enhanced its shopping-related results by including the unpaid, organic listings, introducing a “Deals” section, and other such significant integration. These updates are important to the retailers because their businesses now stand a chance to attract more customers and drive traffic.

Points to Remember

• Try to rank well in the organic SERPs by optimizing your site.
• Focus on Google’s other Shopping Channels to gain better visibility.

Unless otherwise indicated, offers on Google Shops are ranked based on relevance, including your search terms and other Google activity.  Some ads data is used to improve the quality of results.

Offers that have the “Sponsored” label means that advertiser payment to Google may also influence how items are ranked and grouped. Google is compensated for clicks on these ads.

For Buy on Google offers that appear on Google Shops, Google receives a commission for each purchase.

To customize your Google Shopping results, you can sort or filter by things like price, product category, and brand.

The products displayed on Google Shopping search results may not include all available products.

Product information

Sellers and advertisers who feature their products on Google Shopping are participating in commercial activity. They must comply with Google Shopping policies that spell out what can and cannot be listed on Google Shopping.

Google Shopping will remove items that don’t comply with these policies and may suspend a seller who violates these policies.

Advertisers provide details about their products and update their listings on a regular basis. After an advertiser updates a listing, there may be a slight delay before the new information shows up on their listing on Google Shopping.

Reviews

To help you research products, we gather reviews through the Google Customer Reviews program. These reviews are completely voluntary and we don’t compensate reviewers for submitting their opinions.

We also gather reviews from advertisers, sellers, and third-party review providers. They are required to provide all reviews (both positive and negative) and they may have compensated reviewers for giving their opinions.

An automated system processes these reviews before they show up on Google Shopping to remove spammy or inappropriate language. Spammy content includes reviews with the same content posted multiple times or from multiple accounts.

After a review is published, it can’t be modified or updated and we aren’t able to contact reviewers or ask reviewers to update what they wrote. However, we may take down reviews that are flagged to us, in order to comply with legal obligations. A review can appear on Google Shopping for as long as the reviewed item is advertised on Google.

Making a purchase

When you find something you’re interested in on Google Shopping, you’ll see the item price and applicable taxes. With the exception of Buy on Google offers, you can click on the product to go to the seller’s site and purchase it.

Shipping costs can vary depending on destination, shipping method, and seller so it’s a good idea to check the final price on the seller’s website. On the seller’s site, you’ll also find information about any applicable insurance or warranties.

Each seller is responsible for their own customer support. If you have any issues with your purchase, please contact the seller directly.

Notice to purchasers regarding Connecticut sales and use tax
Conn. Gen. Stat. § 12-408f(b)(1) Notice: Connecticut tax may be due on purchases delivered to persons in the state. Connecticut requires purchasers to file a use tax return if sales tax due was not collected by the retailer.

About Google Shopping

Google Shopping is:

• Powerful: Google Shopping applies Google’s search technology to help you find and research products from online stores across the web and then points you directly to where you can buy them.
• Comprehensive: Find everything from common to unusual products.
• Fast: Almost instantly after entering a search, you’ll see photos of relevant products and links to more information, including the stores that sell them.